This case is just another example of how important it is to pick a mobile marketing provider who plays by the rules and protects you from legal action. Papa John’s failed to protect themselves when they hired OnTime4U to send out messages for franchisees who were misled in believing their customers had given consent to receive text promotions. Papa John’s could face a $500-$1500 fine per text message.

PlumReward merchants should take a closer look at how we always follow the rules and regulations. Every subscriber in your database has to “Reply YES” to a invitation text before being eligible for outbound SMS promotions. This small action makes all the difference in avoiding a major headache like the one facing Papa John’s.

The post Papa John’s SMS practices could cost it over $250M in damages appeared first on PlumReward.

There are many other mobile loyalty programs available on the market but they are not nearly as easy to use as PlumReward. Simplicity is key in marketing and that is what drives PlumReward in all of our decisions when adding features and evolving our solution.

Smartphone adoption is rising but that has not fundamentally changed how people want to interact with companies. Ultimately merchants (like you) cannot work with every smartphone platform and consumers do not want to have an app for every loyalty program. This is why PlumReward uses customer cell phone numbers as the loyalty card. Easy to remember, no card or smartphone app is needed and even when your customers dont have their phones with them they can use it.

Simplicity and elegance defines what PlumReward does. Check out the live streaming activity to see how often customers are using PlumReward and contact us to get your questions answered.

The post How PlumReward mobile loyalty can give your business an edge over the competition appeared first on PlumReward.

The post Get ready for great tips and ideas appeared first on PlumReward.